Case Study
Why Chime upgraded to SurveyMonkey Enterprise to better fuel mobile banking growth
Why Chime upgraded to SurveyMonkey Enterprise to better fuel mobile banking growth More timely, secure feedback to drive action Early on, Chime used the self-serve SurveyMonkey platform for collecting feedback on certain behavior sets and for researching industry competitors. As the company grew, Chime purchased additional accounts so more people could collect and share data. At one point, Chime was managing 15 separate accounts, which were a mix of paid individual and team accounts. With data protection and compliance being critical in the financial services industry, Chime decided to upgrade to SurveyMonkey Enterprise for its compliance and security features, and advanced capabilities. Head of User Research, Chuck Liu, explains how Chime was growing and needed customer feedback