How Item-level Data Uncovered A Retailer’s True Competitive Disadvantage
How Item-level Data Uncovered A Retailer’s True Competitive Disadvantage
2 PagesPAGE 1 Checkout Tracking SM A SERVICE OF THE NPD GROUP THE BUSINESS CHALLENGE We worked with the client to identify within their internal data the key categories where they were losing core customers. It became clear that one competitor in particular posed the biggest threat. Once we knew that, we used our Checkout Tracking SM services to see exactly what the top items that competitor was selling in those categories, and looked at Percen
