Baloise Belgium adopted Thales’ cloud-based OneWelcome Identity Platform to support its “Simply Safe” digital strategy and shift from broker-focused operations to direct consumer engagement. The insurer required a secure, mobile-optimized B2C IAM solution offering one-minute onboarding, multi-ID support, and compliance with EU data residency rules. Thales provided a scalable CIAM platform enabling single sign-on for both brokers and customers across multiple brands. The system simplified authentication, improved user experience, and enhanced API security with OAuth tokens. This partnership empowered Baloise to innovate quickly, expand its digital services, and strengthen customer trust.

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