How Dash Hudson Helps Girlfriend Collective Accelerate Audience Growth Case Study +Proving the Power of Community • User-generated content (UGC) outperforms hi-fi influencer content • UGC engagement is +34% higher than the brand’s average engagement rate Girlfriend Collective’s bottom line is to create for the greater good. The brand understands that its audience values authenticity, and prioritizes UGC from its highly engaged community over influencer partnerships. Using Dash Hudson’s visual intelligence technology Vision, the team is able to predict which UGC will resonate most with its community. The AI technology uses computer vision to determine which posts audiences are most likely to engage with, based on visual cues from the brand’s past top-performing content. With Vis

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