Hopscotch, the India-based online retailer of baby and kids apparel from more than 3,000 brands, has achieved tremendous growth since its founding in 2011. A critical factor behind their growth is a data-driven and strategic approach to digital advertising, particularly on Facebook. Advertising for Incremental Revenue nanigans.com How Hopscotch Profitably Grows Online Sales with Facebook EQUIPPING AN IN-HOUSE MARKETING TEAM TO MAXIMIZE GROWTH AND PROFITABILITY Since its early days, Hopscotch recognized that Facebook was a powerful channel for customer acquisition and retention. Unlike many online retailers, they decided not to outsource management of digital advertising, but instead to invest in an in-house team to take ownership and control of their growth. When searching for a pa

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