Empowering female itness THEIR STORY The Australian itness company used Facebook video ads and Instagram Stories to attract new users to its Sweat app, garnering a 69% increase in mobile app return on ad spend. Since 2008, Australian personal trainer Kayla Itsines has been supporting women as they improve their overall health and itness. Kayla is the co-creator of the world-renowned Bikini Body Guide (BBG) workout. Her partner Tobi Pearce is the founder of the workout app, Sweat. With an online community of more than 20 million women, Sweat provides access to workouts, recipes and a forum as well as challenges and progress tracking, fueling the journey to better health. increase in mobile purchases 2.2X 1.5X 69% 20% increase in mobile app registrations increase in mobile a

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