How HighRadius Aligns their Revenue Team on an Account-Based Strategy with 6sense Overview: HighRadius (https://www.highradius.com/), a fast-growing fintech company, faced a transformative year in 2020 as they shifted their mindset, processes, and tech stack to align their revenue team on an ABX (account-based experience) strategy. John Whiteside, Associate VP of Digital Programs at HighRadius, and his team, leveraged 6sense to achieve: 160% increase in engaged accounts in one quarter 40% increase in Purchase/Decision accounts, and Ad view-through-rates as high as 30% CUSTOMER STORIES Home > Customer Stories > How HighRadius Aligns their Revenue Team on an Account-Based Strategy with 6senseAccess to deeper reporting insights have brought clarity to the impact of the HighRadius team’s mar

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