Sage Transforms Their Go-to-Market Strategy with 6sense Sage (https://www.sage.com/en-us/)is a market leader for integrated cloud accounting, people, and payroll systems. A global organization committed to supporting small and medium-sized businesses, Sage has a mission to transform the way people think and work so their organizations can thrive. The dierences in the way both of these markets operate requires targeting them with very dierent go-to- market strategies. Before 6sense — and before adopting an account engagement strategy — Sage applied very similar sales and marketing tactics to both their small and medium segments Minal Awasthi By: CUSTOMER STORIES Home > Customer Stories > Sage Transforms Their Go-to- Market Strategy with 6sensemarketing tactics to both their small and medi

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