How Hawaiian Airlines is both human and helpful on social CASE STUDYConsumer Affairs Manager, Hawaiian Airlines Asiana Ponciano We turn to Khoros to prove the value of our work on social. Want to learn more? Visit us at Khoros.com or email us at questions@khoros.com Executive summary Hawaiian Airlines isn’t just an airline, but an airline that represents the state of Hawaii itself. The customers are different as well: they tend to visit Hawaii for celebratory occasions, like weddings, honeymoons, special anniversaries, and multi-generational family gatherings, making the emotional stakes of travel even higher than normal for air travel. Therefore, the Hawaiian sense of “Aloha” must permeate every interaction to ensure that the high emotional stakes of the guests’ travel ex

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