How Havas CZ Agency, Médea Interactive, Used Augmented Intelligence to Optimize Costs
How Havas CZ Agency, Médea Interactive, Used Augmented Intelligence to Optimize Costs
1 Pages“The pandemic led us to seek out cost saving solutions for our clients that would not affect the results of our campaigns. Adform’s Augmented Intelligence helped us activate optimization across metrics such as dCPM and CPA. In addition to cost efficiency, these also helped us improve campaign performance. ” TOMÁŠ STEJSKAL Senior RTB Specialist, Médea Interactive Why Adform: With Adform’s DSP, Medea Interactive’s clients could benefit from the latest innovations in machine learning built by our 280+ strong team of developers. Adform’s algorithms are constantly enriched by data signals from across Adform’s Integrated Advertising Platform that help to drive campaign perfor- mance. Challenges: Over the course of the COVID-19 pandemic, many of Médea Interactive’s clients wanted effic
