Why Adform: Cofidis Italy is one of Europe’s biggest providers of consumer loans. As an existing DSP customer, Cofidis Italy wanted to harness Adform’s full capabilities around optimization and retargeting. Challenges: Cofidis Italy were looking for a way to reach highly engaged users who were actively interested in requesting a loan. Their goal was to maximize the number of personal loan requests (post view and post click) and to decrease the overall cost-per-acquisition (CPA). Solution: Cofidis Italy were able to define an effective audience strategy where, with the help of DMP segments, they could display ads to users who possessed an interest in evaluating a personal loan opportunity. By mapping the website to track the users’ behaviour in the sales life-cycle, Cofidis Italy were

Join for free to read