City Lit harnesses the power of dormant contacts
City Lit harnesses the power of dormant contacts
2 PagesCASE STUDY City Lit harnesses the power of Automation to re-engage dormant contacts KEY OBJECTIVES CHALLENGE City Lit is where London learns, the capital’s ultimate destination for inspiring daytime, evening and weekend courses for adults. The brand welcomes thousands of learners every year, offering a wide range of courses taught by expert practitioners – from one-off sessions to year-long programs in areas such as performing arts, languages and business. City Lit wanted to specifically re-engage students who had received, but not opened, at least 10 newsletters in the last 6 months. The goal was to retain as many subscribers as possible and convert them back into enrolling students. To achieve this, it would be necessary to offer students more choice about their co
