How Gerson Fueled 77% YoY Digital Sales Growth and Expanded Retailer Orders
How Gerson Fueled 77% YoY Digital Sales Growth and Expanded Retailer Orders
5 PagesCase Study How Gerson Fueled 77% YoY Digital Sales Growth and Expanded Retailer Orders From Thanksgiving cornucopias to garden gnomes, The Gerson Companies is a leader in the seasonal and home decor market, a $27 billion industry. Headquartered in Olathe, Kansas with sourcing offices in Hong Kong and Shanghai, Gerson manufactures, imports, and distributes over 10,000 products every year to large and independent retailers. The Gerson Companies have two divisions: Gerson EverydayTM which includes a group of popular brands with products available for purchase all year round, and Gerson International (GIL)/Book & Buy, a pre-order program where customers order six months in advance for seasonal merchandise. Orin Borgelt, Chief T echnology & Sales Officer, leads Gerson’s ecommerce effo
