SALSIFY | INFO@SALSIFY.COM | 844-725-7439 1 Whether it’s the season opener for Little League or the World Series final, every player reaches for their own glove and carefully selects just the right bat on game day. For over a century Rawlings Sporting Goods Company Inc. has made many of the balls, gloves, bats, and other equipment that teams take with them onto the field. During that time the athletic brand’s baseball, bas- ketball, and football equipment has become more advanced and the consumers buying the equip- ment have grown more selective. Consumers now conduct detailed research for every product before determining which make and model will be the one that helps them perform best. In the current era of distributed commerce - in which customers browse and buy wherever

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