Bots now make up nearly half of all internet traffic, and many of them drive harmful fraudulent sign‑ups that damage ROI. These attacks target promotions and loyalty programs, overwhelming systems with fake accounts. According to the Auth0 Customer Identity Trends Report, fraudulent sign-ups can exceed real users by 120 times during major attacks, and 44.5 percent of all registrations show signs of abuse. Retail and financial services are the most targeted sectors, with 65 to 70 percent of attacks in 2024. As automated threats grow, bot‑driven fraud becomes not only a security issue but a significant business risk.

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