1 © GfK 2015 | Case studies How Facebook advertising works with traditional media Situation Facebook’s client, Mercedes-Benz, was launching its new GLA model in the UK, Germany, Italy, Spain and France. To ensure the success of the campaign, Facebook and its client needed to determine: ? which media, used together with Facebook, provide the best combined results ? which KPIs would be most affected by Facebook advertising ? what role freq

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