Connecting the dots between digital and traditional media
Connecting the dots between digital and traditional media
1 Pages1 © GfK March 15, 2016 | Case studies Connecting the dots between digital and traditional media Vanity Fair is an influential and iconic magazine published by Condé Nast. Situation Most media planners crave insight and data about how digital and traditional media can work together. The much talked about issue with Caitlyn Jenner on the cover offered us a perfect opportunity to explore this topic. We wanted to investigate what impact, if an
