Case Study

How Em Michelle Phan Was Able To Track Multi-Generational Engagement From Beauty Tutorial To Transaction

How Em Michelle Phan Was Able To Track Multi-Generational Engagement From Beauty Tutorial To Transaction

CASE STUDY As a new brand with a large social following, it was very important for em michelle phan to understand the full impact of our content on social. Unified provided us with a solution that went beyond the initial impact of our posts to track generational activity. Julia Mavrodin Director Digital Marketing “ ” Using Unified’s awe.sm earned media tracking technology to identify previously unmeasured revenue. How em michelle phan was ab

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