Case Study
How DSM Simplified Sales Performance Management with Varicent ICM
DSM, established in 1902, is a global company focused on nutrition, health, and sustainable living. Facing challenges from COVID-19 and market shifts, DSM sought a new sales performance management solution. Varicent ICM was chosen to empower data-driven decisions with comprehensive dashboards, simplify insights for sellers through automation, and motivate performance by enabling detailed performance analysis and coaching.