Problem How does Fun Spot promote their limited time ticket pricing? Solution By utilizing the flexiblity of digital billboards. Background Fun Spot had previously used static billboards but wasn’t familiar with digital billboards. Several times a year they have promotions for special ticket prices. Digital billboards have flexibility and ease of messaging that could make a big impact in Fun Spot’s promo- tional ticket sales. Objective Fun Spots wanted to advertise their promotional ticket sales to locals and drive people to their website. Strategy The strategy was to blitz the market with Fun Spots promo- tional ticket offers. Each campaign had different date ranges and goals. Digital billboards provided the flexibility to promote the changing messaging. Plan Details Marke

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