Problem How does a local restaurant promote their catering arm? Solution By using high trafficked holiday retail areas to promote catering. Background City Barbecue ran a single bulletin, 8-week campaign in 2016 and saw enough traction from that to spark their interest in billboards. Their goal for 2017 was to increase awareness of their catering services, and to ramp up the catering side of the business before the end of the year. Objective Awareness was City Barbecue’s main goal. To have two types of coverage. 1) Major highway/interstate presence. 2) Placement in closer proximity to their central and south side Indianapolis restaurants. Strategy We split their distribution between digital bulletins and poster billboards. To schedule the digital bulletins on weeks leadi

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