Digitization is transforming pricing strategies in B2B companies, enabling more dynamic and data-driven pricing decisions. By leveraging transaction-level data and smart pricing tools, companies can optimize their pricing models to capture value more efficiently, potentially improving EBITA by 3-5%. Effective use of digital tools can streamline processes, improve customer segmentation, and reduce pricing noise. Companies should integrate digital capabilities like IoT and SaaS into their pricing strategies to enhance profitability, using real-time data to drive pricing adjustments and increase pricing power.

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