Problem How does an online based technology reach consumers in the real world? Solution By using an extensive OOH campaign. Background Homie provides an alternative home selling and home buying service for sellers and buyers who would rather take a more active role in selling or buying a home, save- ing a considerable amount on commissions. They are a tech company that leverages technology to make the transaction easier and less expensive. This is only one piece of the real estate market and to be successful they needed to look at disrupting other players in the real es- tate market such as lenders, home inspectors and more. Objective In Salt Lake the national brands are less invested in OOH so they felt this was a great opportunity to exploit and dominate a media where real e

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