How does Accutemp stay relevant to local consumers with its seasonally-driven services?
How does Accutemp stay relevant to local consumers with its seasonally-driven services?
2 PagesProblem How does Accutemp stay relevant to local consumers with its seasonally-driven services? Solution By combining live weather updates with possible subsequent Ac- cutemp service needs. Background The business of home comfort is mostly seasonal, driven by a heightened need if and when something goes wrong with the heating or air conditioning unit in the home. Accutemp, a local HVAC services provider in Baton Rouge, wanted to raise aware- ness about its full-service offerings that go beyond heating and air conditioning, and be top-of-mind among local homeowners all year-round. Objective The objective was to become the go-to home comfort service provider for men and women homeowners between the ages of 30 to 50 years old with a household-income of $100,000 and above. Strate
