This customer story from SAP details how Jebsen & Jessen Pte Ltd, an industrial conglomerate with six discrete businesses and 20,000+ global customers, tackled challenges in customer data management and market responsiveness. Facing the need to simplify data and create a single source of customer engagement information, Jebsen & Jessen deployed the SAP Cloud for Customer solution. This CRM implementation enabled the company to centralize customer data across diverse units, providing sales teams with 24x7 access to insights on any device. The result was enhanced sales efficiency, optimized management through advanced analytics, real-time pipeline visibility, and improved decision-making. The solution empowered their sales force to concentrate on revenue-generating activities, demonstrating

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