A New Approach to Customer Data Provides a Big Payoff

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Across all industries, companies are grappling with how to use new kinds of data in different ways to meet heightened customer expectations. Brand loyalty can seem like an elusive goal as customers increasingly sample new offerings and consider other options available to them in this customized digital age. “Nine out of 10 customers state that having one negative experience with a brand will make them less likely to shop with that brand in the future,”

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A New Approach to Customer Data Provides a Big Payoff

A New Approach to Customer Data Provides a Big Payoff

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