Problem How does an event raise awareness to sell tickets? Solution By using unique eye catching creative OOH paired with mobile to draw public interest. Background The Oklahoma State Fair was looking for a new way to drive con- sumer engagement on social media. Objective The campaign goal was to engage with mobile consumer’s ages 18 and by using social media to create top of mind awareness throughout the state before and during the fair. Strategy The Oklahoma State Fair kicked off their campaign with a countdown to generate excitement leading up to the event. The adver- tiser used weather triggers to present the market with 3 day forecasts effectively informing the public “What a great day to come to the Fair!” During the event, the advertiser promoted the fair’s attractions, an

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