Problem How does an annual event raise awareness and draw in new attendants? Solution By using unique eye catching creative OOH to draw public inter- est via public transit. Background Last year, Awesome Con DC used OOH for the events promotion, and wanted to use it again to get similar results in promotion of their annual DC event at the convention center. Objective The campaign objective was to raise awareness for the upcoming event and encourage people to buy tickets. Awesome Con’s demographics are adults 18 - 54, with or without children, that are into the comic book and sci fi scene. Strategy Last year, the recommended plan was to use the rail car cards to provide a captive audience with a fun and eye catching ad that they will have time to read. The average commute is 30

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