Problem How does a wild life park prove they are more than just another “Gator Park”? Solution By using colorful out of home (OOH) ads in local non-tourist areas to attract local attention. Background The advertiser wanted people to know that Wild Florida was more than just another “gator park” with airboat rides. The park wanted to attract more locals. Objective The client wanted to target other zoos in different counties that people visited as well as the local zoos in the Orlando area. The park wanted people to know what it offered when compared to other local zoos. Strategy We re-branded the client’s advertising was re-branded showing more of the exotic animals rather than just gators. A new logo with the catch phrase ‘Wild Life’ was tied to social media using hashtag

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