November 6, 2015 Alloy Does Personal Training Better. And They Can Prove It. inbodyusa.com/blogs/case-studies/alloy-does-personal-training-better-and-they-can-prove-it It’s been said that imitation is the highest form of flattery. Not true. What’s even more flattering? When someone in your industry walks into your business and says, “Hey, what you have going on is awesome, and I want it. You’re doing this better than me, and I want my business to be like yours. Could you please sell to me?” That’s exactly what happened, four years ago, with the personal training program at North Point Fitness in Roswell, Georgia. “What ended up happening was: North Point existed for about 20 years, and someone had asked us if we had ever thought about helping out clubs. And we really hadn’t,” said North P

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