WOMEN, INFANTS AND CHILDREN (WIC) Problem How does a business fight a preconceived notion that they are closed to the community? Solution By targeting their audience through out of home (OOH) ad- vertising on public transportation. Background Due to government budgets cuts, many residents thought the CEDA (Community and Economic Development Associa- tion of Cook County) WIC clinics were no longer operational. Their clinics were not seeing the phone or in-person activity they had it the past. Additionally, clinic quotas were not being met. Objective CEDA WIC was looking to make the market aware its services were still available to those in need. It was also looking to build a stronger brand presence in the market. In addition, CEDA WIC needed to increase the amount of inquiries and

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