Problem How can RUSH raise awareness of their new app? Solution By utilizing out of home in industrial areas populated by the tar- geted workforce. Background At the time of this campaign, RUSH was a newly-launched mobile application. It connects on demand workers with work using AI to identify the best match for those seeking help and those looking to earn money. Objective The primary objective was to generate awareness to drive downloads of the application. Strategy RUSH wanted to focus on specific industrial areas of the mar - ket, where the need for workers and the available labor force was highest. Plan Details Markets: Chicago Flight Length: 12 weeks OOH Formats: One bulletin with 8.4M impressions Budget: $10,000 and over Results Prior to their out of home campaign, th

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