How does a event sponsor increase awareness of its brand prior to the event itself?
How does a event sponsor increase awareness of its brand prior to the event itself?
2 PagesProblem How does a event sponsor increase awareness of its brand prior to the event itself? Solution Create a way for the audience to participate in the campaign and thereby interact with the brand. Background The name ASICS is an acronym of the Latin phrase, “anima in corpore sano” which translates to “a healthy soul in a healthy body” or “a sound mind in a sound body.” In 2008, ASICS became a sponsor of the New York Marathon for the tenth consecutive year. The challenge was to maximize ASICS presence during the weeks leading up to the Marathon, targeting both marathon participants and New Yorkers alike. Objective The objective was to let people know that ASICS was a sponsor of the New York Marathon and to show the company’s support for the event and the runners participating in
