Problem How does a police department send the right recruitment message to its community? Solution By targeting a larger area in order to find good candidates. Background The client needed a more diverse police force. They had never tried advertising for recruiting, so making sure the right message was received was crucial. Objective Lexington Police wanted to target minority men & women in the Lexington area & the surrounding counties in hopes that they would apply for a job. Strategy We focused on targeting key areas around Lexington, specifically, George, New Circle, and South Broadway. The idea was to blanket the market with the messages so as to increase the amount of applications that came in for employment. Plan Details Market: Lexington, Kentucky The flight da

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