How do you streamline a marketing process that has more workstreams than it can count? Features: Content Planner The multinational tobacco giant was seeking a more efficient way to manage its marketing efforts for its Reduced Risk Products, including IQOS and Mesh. They chose Sprinklr to help manage campaigns and content globally by standardizing its marketing approach into four key phases: Ideation, Planning, Production, and Measurement. Using campaigns, briefs, and content strategy capabilities within Sprinklr to ideate, the organization used the Planner for a single source of truth on global and local market campaigns and Sprinklr's workflows to standardize production. This brand also used reporting to access insights and results. The tobacco company has been able to

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