AIDS Healthcare Foundation Miami OOH Case Study Problem How do you get generate buzz for a store opening? Solution Use a mix of out of home formats to target consumers in the immedi- ate vicinity of the store location. Background The Los Angeles-based AIDS Healthcare Foundation (AHF) is a global organization that has cared for thousands of people living with HIV/ AIDS worldwide since its inception in 1987. Through its pharmacies, thrift stores, health care contracts, and other strategic partnerships, AHF generates funding to help provide medical and advocacy services to more than 100,000 people in 22 countries across the world. AHF’s thrift store chain, Out of the Closet, generates income that helps fund the medical services AHF provides. In addition to regular retail operations, s

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