Problem How do you increase awareness for an HVAC company that has been around for 40 years? Solution By using an OOH campaign to increase awareness of the re-branded company. Background Jim’s Royal Heating & Air had been in business for over 40 years, but wanted to earn increased share in a competitive market. Objective The goal was to get noticed and create interest. Being in business for 40 years but still hardly recognized, it needed to find a way to reach the community in a big way. The company decided to re-brand itself by changing its name and purchasing billboards to spread the word. Strategy Being in a predominantly poster market, a 14x48 bulletin was recommended as a way to stand out. Plan Details Markets: Milwaukee, WI Flight Dates/OOH Formats: • Flight: August 1, 2016

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