Problem How do you increase attendance at a local zoo and create awareness about fundraising efforts? Solution Target community leaders and families where people in the area already gather. Background Denver Zoo is an internationally respected leader in animal care and exhi- bition, conservation programs, scientific study, environment education and public service. Their mission is to provide wildlife conservancy that offers high-quality experiences in an urban recreational setting. However, entering into 2007, the Zoo was experiencing declining atten- dance and needed to find ways to rebound back to target levels. The chal - lenge was to not only effectively reach the traditional moms and kids target in the Denver market, but key community influencers as well. As a result, the

Join for free to read