Problem How do you increase awareness for a new beverage superstore? Solution By using an OOH campaign to alert consumers of the new location using different creative. Background Wholesale Wine & Spirits is owned by West Oil, a 50-year old company that also has convenience stores, gas, and propane products. West Oil already had two Wholesale Wine & Spirits locations, one in Hartsville and another in Chesterfield. The Sumter location was its third store for Wholesale Wine & Spirits. The company wanted to enter the new market because of the proximity of the current office and growth potential. Wholesale’s two main competitors in this new location were Market Place Spirits and Mac’s Place Spirits, both with established clientele and a better location for its target market. Objective Wh

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