Problem How do you increase attendance for an annual event that has not seen a change in attendance for multiple years. Solution By generating new interest using OOH media in the local market. Background The Ohio Renaissance Festival (ORF) takes place over eigh weekends in September and October. The location is about 40 minutes from Cincinnati, Dayton and Columbus, OH. This distance, combined with competing with all of the myriad recreational opportunities in the area, presents a challenge in getting people to attend this unique event. Objective Ohio Renaissance Festival had new ownership, and after several years of relatively flat attendance, the festival was seeking to garner a measurable increase with a new campaign targeting adults aged 21-34 and families. Strategy The media

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