Introduction The first reaction to this problem is to conduct a survey. Prepare a questionnaire, send an army of field representatives to collect the data, run an online campaign to spread the word. The question is, is it reliable? There are quite a few limitations with the traditional survey mechanism – both in the process and in the outcome. Primarily, it is a very time consuming exercise. It can take up to several weeks to collect the data and even more time to process it.This approach is especially challenging if the intent is to generate ratings on a daily basis. secondly, they are prone to error as the size of the data points that can be collected on the ground or from an online survey is very small.There is also a question of veracity of the data collected, as the data are subjectiv

Join for free to read