CASE 1 Implement Consulting Group Across industries and sectors, a lot of time and resources are wasted on sales training activities that have little or no impact on the business. The new value meeting project (Ny værdisamtale) for AL is an example of how sales training across 71 branches delivered real value –?simply because the training was customised and properly anchored. The best bank in Denmark Founded in 1919, AL is one of the s

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