Case Study
Innominds helped produce a system for consumers to capture real-time videos on their mobile phones
Innominds helped produce a system for consumers to capture real-time videos on their mobile phones used by broadcasters to show on live TV. THE PROBLEM With the rise of mobile technology, users are always connected and able to broadcast messages and videos to the world with the tap of a finger. In this new world user generated content and social networking has begun to compete with traditional TV broadcasting for the attention of consumers. The 2012 TV & Video Consumer Trend Report found that 62% of people use social media while watching TV. As users look to content created by their follow fan, friend, or comrade, capturing and controlling this content is emerging as an asset to media companies and TV broadcasters. Innominds’s client, Burst, saw an opportunity to help broadcasters to captu