“.SEX has a universal appeal and pre-existing awareness, which enables brandsto efficiently and immediately reach their target audiences.”
“.SEX has a universal appeal and pre-existing awareness, which enables brandsto efficiently and immediately reach their target audiences.”
2 PagesOne World, One Internet ICANN Case Study Website Registry Name Location www.icmregistry.com ICM Registry SX LLC Florida, US .SEX Date TLD available on Internet: 4 November 2015 Number of registrations: 12,353 registrations as of July 2016 “.SEX has a universal appeal and pre-existing awareness, which enables brands, companies and organizations from across the globe to efficiently and immediately reach their target audiences. ” The word “sex” is universally recognized. It is also one of the leading key word searches online, with approximately 37.5 million Google searches per month. As the operator of .XXX, ICM Registry, LLC saw an opportunity with the New Generic Top-Level Domain (gTLD) Program to expand its product line. The company applied for .SEX with the intention of creat
