© 2019 www.proaxia-consulting.com With more than 12 workshops and over 100 service advisors, Abdullah Abdulghani & Bros. Co. W.L.L. (AAB) is the largest automotive dealer in Qatar, acting as sole importer and dealer for Toyota and Lexus Vehicles in Qatar. Placed in one of the most prominent economies in Middle East, AAB has fueled its constant success by its dedication to putting customers first. The com- pany aims to create a unique and enjoyable journey for its customers. AAB has launched the “Engage” project with the aim of transforming the customer experience and achieving better process efficiency. The most prominent step for redefining customer experience is streamlining the vehicle reception and handover process. To achieve this, the implementation of proaxia Mobile Ser

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