Verónica Diaz Digital Manager for Nestlé Health Science Spain www.meritene.es How Did Meritene and NEO Exponentially Grow Organic Trafc Through Health Content and Take Top Rank from Wikipedia? CASE STUDY BACKGROUND MERITENE®, a brand of Nestlé Health Science, offers nutritional products designed to meet the needs of adults over 50 years old, such as ready-to-drink beverages and avored powders. Due to the characteristics of its target audience, often not being actively digital, Meritene needed to increase its organic relevance through enriched content that added value to its consumers. One of the territories to explore was focused on “Healthy Living” and the food components -- a strong demand territory with an average of 388,000 searches per month. One of the topical areas to e

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