DIAGEO CASE STUDY How Diageo Used Live Chat to Better Engage European Graduates EUROPEAN GRADUATE RECRUITMENT Background Diageo implemented the Meet & Engage live chat event platform for two reasons 1) to bring Diversity and Inclusion initiatives to life through each stage of the recruitment journey and 2) to drive a great digital candidate experience. Diageo - Case Study www.meetandengage.com/insights Approach Diageo worked with targeted candidate communities such as Where Women Work and Enactus and set up a series of live group chat Q&A sessions as part of their attraction strategy. By inviting these audiences to join a live session, Diageo were able to share the experiences of those who had joined the graduate programme during the previous year. By doing this, Diageo created a u

Join for free to read