Diageo

2 Pages

“ Project background Alex Smith, Marketing Manager for Diageo’s Gins Team, took over leadership of the marketing team in early 2008, bringing together a group comprised of some longstanding employees and some new recruits. Aware of the team’s very limited exposure to one another, Alex was keen to find a way to transform the diverse group of strangers into an efficient marketing team in as short a space of time as possible. Alr

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Case Study Diageo

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