CASE STUDY: DELTA How Delta Lifted Click-Through Rates by 132% with Intelligent Content Delta wanted to engage their SkyMiles Medallion® members with a year-in-review email that showcased their travel activity through- out 2016. But complex business logic and a myriad of personalized content - including multiple tiers and countless combinations of miles, rewards earned and more - stood in the way of a smooth campaign deployment. Using Movable Ink’s intelligent content platform, Delta was able to build a custom campaign that updated logic rules on the fly. This allowed the team to automatically pull each customer’s behavioral data from the SkyMiles Medallion® program directly into the email. Every email was hyper-personalized, down to the smallest details. For example, customers

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