CASE STUDY: HOTELTONIGHT How HotelTonight Lifted Conversions with Live Pricing and Inventory Hotel rates are always in flux - no one knows this better than HotelTonight. They provide on-the-fly deals to last-minute travelers, but their emails weren’t always consistent with the latest prices in their app. This led to a poor experience, increased customer service calls, and churn. HotelTonight needed to target their customers with personalized messages and real-time rates and inventory. HotelTonight worked with Movable Ink and Shaw + Scott to deploy a campaign that displayed hotel rates and inventory at the moment of open. Using Movable Ink, HotelTonight pulled in rates based on location, loyalty program tier, and even a special concierge service only available in select cities using th

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